Ludacris has been named the face of Movado’s new “When I Move You Move” campaign, joining an A-list cast.
In an exclusive interview, Ludacris reflects on his personal connection to the brand, sharing that his love for watches began when his mom gifted him a Movado at age 11. The Grammy-winning artist connects with Movado’s focus on evolution and timeless style, making this partnership a full-circle moment for him.

He models for the campaign alongside stars like Julianne Moore, Tyrese Haliburton, Jessica Alba and Christian McCaffrey.