Flavor Flav is the magical hype man in this new ad for popcorn brand Smartfood.

He plays a “Flavor Genie” wearing a tweaked version of his famous clock necklace shaped like a piece of popcorn (it’s called the Pop Clock, and fans can enter to win one of their own on the brand’s Instagram page @smartfoodpopcorn between 9/16 – 9/19).

“Everyone knows I’m all about spreading positive vibes and bringing my signature flavor everywhere I go, which is why there’s no one better suited for the job of Flavor Genie than ya booyyyeeee,” said Flavor Flav in a press statement. “I’ve loved Smartfood® Popcorn for years, so I’m excited to be the unofficial Hype Man for snackers, dropping words of wisdom and positivity every time a bag of the flavorful snack is opened.”

Watch the commercial to hear his catch phrase “yeah booyyyeeee!”, while introducing an array of five air-popped flavors.