Beyoncé and Levi’s have collaborated to recreate the iconic “Launderette” ad to celebrate the brand’s timeless appeal.

The 30-second spot shows Beyoncé washing her jeans at a laundromat as her song “Levii’s Jeans” plays.

In a statement, the singer said her song celebrates the ultimate “Americana uniform.” She also called out the female perspective of the new video. “Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me,” she added, noting that she looks forward “to exploring innovative ways for our visions to align in empowering women and honoring their strength.”