“Valentine’s Day is a time to celebrate love in all its forms,” said Rihanna in a statement. “At Savage x Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so.”

The campaign features Love Is Blind stars Serena Page and Kordell Beckham. Additionally, social media stars Hayley and Jules LeBlanc appear. Within the “LOVE YOUR WAY” campaign multiple expressions of love are displayed. Ranging from romantic to familial, the latter is presented via the models Jade Gordon, Minami Gessel, and Noni Cyngor. This is a testament to the inclusivity that is at the core of Savage X Fenty.

The brand’s Valentine’s Day drop consists of multiple collections, including Loveline, a set of satin and lace lingerie and Valentine Fine, pinstriped poplin sleepwear for men.

Shop Savage x Fenty’s Valentine’s Day collections online at savagex.com and at Savage x Fenty retail stores. Prices range from $9.95 to $89.95.