Snoop Dogg will star in Skechers Super Bowl LVII commercial, the footwear brand premiered the full 30-second clip before its official airing during the fourth quarter of Sunday night’s game.
In the commercial, Snoop can be seen with a packed day, which includes handing out newspapers, performing a concert before screaming fans and giving a dog a haircut, all while wearing his Skechers Hands-Free Slip Ins. The concept of the commercial centers around how the signature sneaker conveniently fits into every part of his day. It even features cameos from other A-list stars, including Howie Long, Tony Romo and Snoop’s close friend and cohost Martha Stewart.
“I’m a man of the people. I’m excited to partner with Skechers, who always brings something for everyone — just like me,” Snoop said in a statement. “In this commercial, I got together with some of my friends, who also all have very active lifestyles and want to be stylish and comfortable at the same time, which we can do with Skechers. They’re shoes for all walks of life.”
If you’re looking to shop for some of the footwear you see in the commercial below check out the Skechers website.