Sean “Diddy” Combs in his recent interview in Vanity Fair‘s September 2021 issue, opened up about his professional plans and personal life. One thing he announced is the creation of a brand new label for R&B artists only.

“Yeah, all R&B label, because I feel like R&B was abandoned and it’s a part of our African American culture,” he told the magazine. “And I’m not signing any artists. Because if you know better, you do better. I’m doing 50–50 partnerships with pure transparency. That’s the thing. [The new label is so that] we can own the genre; we don’t own hip-hop right now. We have a chance to—and I’m going to make sure that—we own R&B.”