Mariah Carey partners with cryptocurrency platform Gemini, and is doing so to help inspire other women to get involved in cryptocurrency.
Gemini, founded by billionaire entrepreneurs Cameron and Tyler Winklevoss, gives people the easy ability to buy, sell, earn and store bitcoin, ether, DeFi tokens, and over 50 other cryptocurrencies in a simple, manageable way.
In partnership with Gemini, the singer made $20 in bitcoin available for all users who sign up using her code “MARIAH.” The collaboration also comes with a philanthropic aspect. A portion of trading fees from those who enroll using her name will be donated to Black Girls Code, a non-profit which empowers young women and girls from minority communities to enter the technology industry.
“It’s great to see Mariah and other celebrities discover bitcoin as an investment and hedge against inflation,” said Tyler Winklevoss, Gemini’s CEO, in a press release. “Cryptos like bitcoin and ether were two of the best-performing assets of the last decade. Our goal at Gemini is to help educate you on the promise of crypto and make it simple, easy, and safe for you to engage in this new asset class.”
Check out Mariah share the news with her Instagram followers in the video below.