Megan Thee Stallion partners with Popeyes to create a new hot sauce, co-branded merchandise and also becomes a new franchise owner.
According to the press release, Megan worked closely with the Popeyes culinary team to develop the exclusive Megan Thee Stallion Hottie Sauce, which flaunts a sweet, yet bold flavor with a hint of spice, inspired by Megan’s sassy personality. Made with honey, cider vinegar, and Aleppo pepper, the Hottie Sauce adds a perfect amount of heat to complement the authentic Louisiana chicken recipe fans know and love. It will be offered on the beloved Chicken Sandwich and as a new addition to the brand’s extensive dipping sauce lineup to pair with Popeyes new Nuggets.
As part of the larger collaboration, Popeyes and Megan will be making a six-figure donation to Houston Random Acts of Kindness, whose mission is to promote empathy and compassion while encouraging selfless concern for the welfare of others in the Houston community.
“I’m appreciative of Popeyes commitment to empowering Black women and look forward to opening Popeyes Restaurants,” said Megan Thee Stallion. “Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I’ve always been a fan of the Popeyes brand and I’m thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up.”
“Popeyes one-of-a-kind partnership with Megan Thee Stallion goes well beyond the average marketing collaboration. We are unifying two pop culture icons, and Megan’s innovative, creative, and entrepreneurial vision is at the core of everything we’re doing. For the first time ever, we are changing our famous Chicken Sandwich to add a sauce that was custom-made with and for Megan. We are launching three new lines of merchandise designed by Megan to capture her one-of-a-kind style. And, more than that, we are thrilled to welcome Megan to the Popeyes franchisee family and look forward to working closely with her over many years as she begins her journey as a restaurateur,” says Sami Siddiqui, President of Popeyes Americas.
The first collection of Popeyes x Megan Thee Stallion merch, Thee Heat, includes bikinis, long sleeve shirts, hats, tumblers and Popeyes chicken tenders plush dog toys which is available at TheeHottieSauce.com.
Check out the viral ad below.