Nas Joins Google to Invests In African-Based Mobile Game Publisher Carry 1st

Nas Returns to Sony With New Mass Appeal, Orchard Deal – Billboard

Nas as well as Google, and Riot Games have signed on to invest in African-based mobile game publisher Carry 1st. The group of investors established a $20 million financial backing for the mobile games company according to The Hollywood Reporter.

The investment is led by venture capital firm Andreessen Horowitz. Partners David Haber and Jonathan Lai will join the board of the company headquartered in Cape Town, South Africa.

Carry 1st was founded by Robbin-Coker, COO Lucy Hoffman, and chief technology officer Tinotenda Mundangepfupfu. Its games also include Mine RescueMatch League, SpongeBob: Krusty Cook-Off, and Football Clash.

“We’re excited to partner with this world-class group of investors who, in addition to capital, bring expertise across gaming, fintech, and web3,” said Robbin-Coker. “In 2021, we launched multiple games and digital commerce solutions achieving really strong growth. Together we can accelerate this growth and achieve our goal of becoming the leading consumer internet company in the region.”

According to a company statement, Carry 1st will use the funding to “expand its content portfolio, grow its product, engineering and growth teams, and acquire tens of millions of new users.”

Check out the trailer to one of their games below.

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