Beyoncé reveals Valentine’s Day collection, entitled, “BEY MINE,” which includes a red suit, snakeskin trench coat, latex dress with matching mini puffer coat, and a snakeskin tracksuit.
“This cinematic campaign focuses on the guiding thematic color behind the collection,” as stated in a press release. The release also described the campaign as being “centered around bringing people together from all different backgrounds through this one color that’s sentimental to so many.”
The campaign for the collection stars Karrueche Tran, Tyson Beckford, Troye Sivan, Shu Pei, and Naomi Watanabe. IVY Heart will be available for purchase online and in stores.
Check the commercial below.