adidas reported a net loss of $540 million in the fourth quarter of 2022, following the termination of its partnership with Kanye West.Continue reading
Beyoncé’s Ivy Park Adidas Clothing Line Partnership Is Reportedly Suffering From Weak Sales
Beyoncé’s athleisure brand Ivy Park in partnership with Adidas has “produced weak sales” according to a Wall Street Journal report, the outlet revealed that sales have plummeted more than 50%.Continue reading
adidas Confirms It Will Use YEEZY Designs Despite Ending Partnership With Ye
During adidas third-quarter earnings call the popular sportswear giant confirmed that it has every intention of selling YEEZY-designed products, without the YEEZY branding.Continue reading
Adidas Officially Cut Ties With Kanye West and Foot Locker removes product from its stores
Adidas has officially ended its professional relationship with Kanye West.Continue reading
adidas Places the Yeezy Partnership “Under Review”
adidas has announced that they’re placing Kanye West’s YEEZY line “under review.” The company says that “all [its] successful partnerships are rooted in mutual respect and shared values” and that “after repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review.” The full statement can be seen below.
“adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision. The adidas Yeezy partnership is one of the most successful collaborations in our industry’s history. We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it. We also recognize that all successful partnerships are rooted in mutual respect and shared values. After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period.”
Ye revealed his displeasure with adidas back in June, accusing the company of stealing his designs and “not getting his approval” for YEEZY Day. In September, Ye said that adidas had offered him a $1 billion buyout, and mentioned in an interview with Bloomberg that he’d be leaving adidas when his contract with the company expires in 2026.
Sales from the YEEZY licensing deal reached $1.7 billion in 2021, which was 7 percent of adidas’ annual revenue. YEEZY footwear will continue to release as scheduled until further notice.
Watch Beyoncé in New Commercial, ‘BEY MINE,’ For IVY Heart Collection
Beyoncé reveals Valentine’s Day collection, entitled, “BEY MINE,” which includes a red suit, snakeskin trench coat, latex dress with matching mini puffer coat, and a snakeskin tracksuit.Continue reading
Beyoncé teases third Adidas x Ivy Park collection “Icy Park” in new video
Beyoncé teases the release of a third Adidas x Ivy Park collection in new video. The new collaboration line “Icy Park” is inspired and designed to bring the streets to the slopes with an assortment of apparel, footwear and accessories that blend alpine-inspired elements with classic streetwear references.