Nigerian singer Tems is one of the brand ambassadors for Reebok’s latest “Life Is Classic” campaign.
The brand aims to share a product story that celebrates the versatile and timeless Classic Leather sneaker, as Reebok gears up to release new colorways in the upcoming seasons.
“Life Is Classic” builds on Reebok’s new brand platform and campaign, “Life is Not a Spectator Sport, which was revealed last month. In the original 30-second spot, Tems was featured as well as Allen Iverson, who starred in a hero film narrated by R&B singer Brent Faiyaz. The latest edition features the “Crazy Tings” singer sporting the Classic Leather “White/Gum.”
Check the ad and promo pictures below.