Tems teams up with Tommy Hilfiger to lead its new TOMMY JEANS Campaign for Fall/Winter 2022.
Tems spoke exclusively to Hypebeast and shared the backstory of her involvement with the Tommy brand. “I was approached by Tommy with the opportunity I saw good in, and that’s how it came about. I don’t remember when I first got introduced to Tommy precisely, but I do know it was definitely in my teenage years – probably high school. I remember seeing Tommy logos around but never really knew what they were. I think it was during my time in university, or even later, I then became aware of Tommy as an actual brand,” she says.
“Aaliyah was an artist I listened to while growing up and I am happy that I got to collaborate with a brand that she also worked with as well. It feels lovely to be a part of that roster now – God is good. I would like people from my hometown to be encouraged by this collaboration. They shouldn’t be afraid to imagine and ultimately go hard at what they believe in. Anything is possible with God,” adds Tems.
Creative Directed by Akinola Davies Jr., and Photographed by Joshua Woods, the campaign was captured in the singer’s hometown of Lagos, Nigeria, shown out-and-about amongst a community of local creatives on the trendy and experimental Alté scene in Nigeria. Showcasing the collection, Tems wears items that include athletic-style cropped tops, high-waisted jeans, track suits, branded outerwear and more.
The new TJ FW22 collection can be found on Tommy’s website.
This isn’t Tems first collaboration with a fashion brand, earlier this year she partnered with Reebook for it’s Life is Classic campaign.
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