Beyoncé stars in Tiffany & Co.’s new “LOSE YOURSELF IN LOVE” campaign video which is set to the tune of her “Summer Renaissance” track from her latest album Renaissance.
The Mark Romanek-directed visual was inspired by Studio 54, the video displays a dance floor setting, luxurious wardrobe and high energy, with supporting cast wearing Tiffany jewels for a fully immersive experience.
Styled by Marni Senofonte and Patti Wilson, Beyoncé is seen wearing a Tiffany Setting engagement ring in platinum with a round brilliant diamond of over 10 carats, along with pieces by renowned Tiffany & Co. designer Jean Schlumberger. She’s also wearing a custom Tiffany HardWearnecklace, which was made just for the campaign and will be available to shop.
This marks the latest of Beyoncé’s collaborations with Tiffany & Co., following her and husband Jay-Z’s tandem starring roles in the brand’s “ABOUT LOVE” campaign and “DATE NIGHT” last year. The company has also launched the Tiffany & Co. About Love Scholarship Program to support the couple’s charitable arms, BeyGOOD and the Shawn Carter Foundation, and pledged $2 million in scholarships to students studying creative fields at HBCUs.
Check out the new visual below.
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