Billionaire Boys Club, the streetwear brand founded by Pharrell Williams and NIGO in 2003, is opening a 5,000-square-foot flagship store in Miami’s Art District.

“The choice of Wynwood, Miami for the new storefront is a conscious move to be in the heart of the art community and within a cultural environment that speaks to the brand’s values and inspirations,” said Loic Villepontoux, General Manager of Billionaire Boys Club.

Natural light beams through two large windows, transforming the once-dark warehouse into a flexible retail space with an open-concept layout, perimeter-spanning display systems and a central axis cash wrap.

Inside, the store features a central sculpture, created by Arsham, that celebrates Billionaire Boys Club’s classic Astronaut motif. The retail space will also serve as a host for special artworks and installations, from both local and global creatives whose work aligns with the neighborhood’s penchant for high-caliber design.

“I’m very grateful that we have the opportunity to bring our flagship store to Miami. It’s going to be a place where people can come in to get inspired by the mix of fashion, culture, art and design,” said Pharrell Williams, Founder of BBC ICECREAM, in a statement. “I can’t wait for everyone to see what we’ve created here, it’s really special.”

The store will also sell its mainstay labels, which include Billionaire Boys Club, ICECREAM, Billionaire Girls Club, Bee Line, Human Made, adidas, MEDICOM, Comme des Garçons PLAY and more.

The Billionaire Boys Club Miami flagship store is located on 2545 NW 3rd Avenue. The shop will be open Monday through Thursday, 10 a.m. ET to 7 p.m. ET on Friday and Saturday, and 12 p.m. ET to 6 p.m. ET on Sundays.

Pharrell also has a hotel in Miami called The Goodtime. Check out the pictures below of the retail space.