Reebok and Cardi B is set to roll out their Summertime Fine apparel. The collection is accompanied by matching colorways of the Cardi B Club C shoe and is billed as aiming to “empower women to remain true to themselves.”
will.i.am partners with tech innovation company Honeywell to create a new tech-savvy face mask that features an impressive assortment of built-in features.
Rihanna‘s Savage x Fenty is now officially worth $1 billion. According to Forbes, the brand hit the major milestone after raising $115 million during the Series B funding round, increasing the business’ valuation to $1 billion. The LVMH backed private equity firm L Catterton reportedly helped the brand secure the investment for its upcoming retail and athletic wear expansion.
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Beyoncé teases the release of a third Adidas x Ivy Park collection in new video. The new collaboration line “Icy Park” is inspired and designed to bring the streets to the slopes with an assortment of apparel, footwear and accessories that blend alpine-inspired elements with classic streetwear references.
YG is set to release his first sneaker in March under his 4Hunnid lifestyle brand. According to the company’s Instagram account the sneaker is called “The Flame”.
Kith teamed up with Nike and the New York Knicks for an on and off-court, 16-style collection of footwear, apparel and accessories. With the assist from the Diplomats – Cam’ron, Juelz Santana, and Jim Jones, the group unveils part of the new Knicks collection in this viral campaign.
