Lil Baby partners with Axe to launch a new campaign titled “The Fine Fragrance G.O.A.T.”. The effort is meant to promote the brand’s premium line of body spray.
Lil Baby and Axe have partnered to curate limited edition products to stay fresh in this excruciating heatwave. In addition, the hip hop star will be featured in a new commercial for the brand’s “Fresh as Fr*sh” campaign.