Alicia Keys is the first female partner to be the face of Hennessy Paradis in a new global campaign for the French cognac brand.Continue reading
Beyoncé and Jay-Z Star in Tiffany & Co. Campaign “About Love” Featuring Never Before Seen Basquiat Painting
Beyoncé announced her and Jay-Z will work with Tiffany & Co. as brand ambassadors in her recent interview with Harper’s BAZAAR magazine. Tiffany and Co. has recently been acquired by LVMH in January 2021 and under new management the company will shifted its marketing strategy, placing a heavier emphasis on social media and influential brand partners.
LVMH buys 50% stake in Jay-Z’s champagne brand Ace of Spades
According to the New York Times, LVMH will acquire half of Armand de Brignac, Jay-Z’s Champagne line known as Ace of Spades. Under the terms of the partnership, LVMH and Jay-Z said, is aimed at growing Armand de Brignac through LVMH’s global distribution networks while drawing upon the conglomerate’s vast resources within the spirits industry. Neither side disclose the financial terms of the transaction.Continue reading