Rockstar Energy partners with Lil Baby in their first Super Bowl ad. The premise of the commercial speaks to the hustle mentality and the call to action of “Hustle on” while being fueled by the energy drink.
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Beyoncé teases the release of a third Adidas x Ivy Park collection in new video. The new collaboration line “Icy Park” is inspired and designed to bring the streets to the slopes with an assortment of apparel, footwear and accessories that blend alpine-inspired elements with classic streetwear references.
Pop Smoke makes a posthumous debut in the upcoming basketball film Boogie set to be released on March 5th.
Cardi B lands her first starring role in the upcoming Paramount comedy “Assisted Living”. The film’s script was written by This Is Us writer, Kay Oyegun.
The black female-founded snack company Partake Foods has secured close to $4.8 million from the series A funding round in late December. Investors included Rihanna, Kevin Johnson’s Black Capital, Seattle Seahawks’ Bobby Wagner, Black Star Fund, Once Upon a Farm CEO John Foraker, CircleUp Growth Partners, FF2032 and Marcy Venture Partners.
Rick Ross has invested $1 million in a Florida-based telehealth startup Jetdoc. Founded by Detroit-based healthcare entrepreneur Tommy Duncan, Jetdoc is a mobile app that connects users virtually with world-class medical professionals.
Pepsi release its ad with The Weekend promoting the upcoming NFL Super Bowl LV halftime performance. The commercial highlights his hit single “Blinding Lights” showing an array of people harmonizing the song.
Lil Nas X releases children’s book “C is for Country” and with the help of fans after tweeting about it lands number 8 worldwide on Best Selling Children’s Books.
