YG is set to release his first sneaker in March under his 4Hunnid lifestyle brand. According to the company’s Instagram account the sneaker is called “The Flame”.
YG to Release Sneaker Line Under 4Hunnid Brand
50 Cent Released Theme Song & Music Video for “Power Book III: Raising Kanan” Series
50 Cent released the theme song associated with the upcoming “Power Book III: Raising Kanan” spinoff series on Starz. The song “Part of the Game” features Memphis lyricist NLE Choppa and Bronx, N.Y., songwriter Rileyy Lanez.
Lil Yachty Reveals Reese’s Puffs Cereal Collaboration
Lil Yachty announced that he now has his own Reese’s Puffs cereal box. The rapper revealed his latest collaboration to his social media followers stating, “I’ve done a lot of things in my career, but this is one I’m probably most proud of..,” in a tweet that revealed the collab.
Travis Scott Partners with Anheuser-Busch to Launch Hard Seltzer “CACTI”
Travis Scott in partnership with Anheuser-Busch is set to launch a hard seltzer brand called CACTI in the spring of 2021.
Dipset Assist With Kith and Nike Unveil of New York Knicks Collection
Kith teamed up with Nike and the New York Knicks for an on and off-court, 16-style collection of footwear, apparel and accessories. With the assist from the Diplomats – Cam’ron, Juelz Santana, and Jim Jones, the group unveils part of the new Knicks collection in this viral campaign.
DJ Khaled to Release CBD Line Early 2021
DJ Khaled is partnering with CBD manufacturer Endexx Corporation to launch a series of lifestyle and wellness products which is expected to launch in the first quarter of 2021.
In a recent Rolling Stone interview Khaled states that his self-described “personal wellness journey” has led to him incorporating CBD into his everyday life.
Pharrell Williams Launches Skin Care Line “Human Race”
If you ever wondered how Pharrell Williams remains youthful the release of his skin care line Humanrace will help you follow his regimen to sustain your glow.
Jay-Z Launches Cannabis Brand “Monogram”
Shawn “Jay-Z” Carter debuts high-end cannabis brand called “Monogram” with a four-strain line of craft, indoor-grown cannabis flower and joints.